Cheetah Agency strategically crafted a new brand identity for Milner Wynne Law Firm by deeply understanding its services, strengths, and principles. We developed a sleek, modern logo, symbolizing an “M” and “W,” to encapsulate the firm’s integrity, and complemented this with custom fonts for consistent branding. Balancing the firm’s prestigious history with a contemporary touch, our design resonates with modern audiences while differentiating Milner Wynne in the competitive legal sector.
The Logo Design
At the core of the new brand identity was the redesign of the logo. After careful consideration and collaboration with the client, we crafted a logo that creatively incorporated the initials of the firm, forming an “M” on top of a “W.” This design was not only visually striking but also symbolic, representing the integration of the firm’s values and its commitment to innovation.
While the traditional lawyer logo often leans towards conservative designs with classical elements, Cheetah Agency opted for a more modern approach. The fusion of the initials created a clean, sophisticated look, capturing the essence of a contemporary legal practice while distancing itself from stereotypical law firm imagery.
Modernity with Respect to Tradition
By moving away from the conventional legal emblem, we aimed to position Milner Wynne Law Firm as a forward-thinking, dynamic entity, without losing sight of its strong roots and commitment to legal excellence.
The new logo successfully transcends traditional industry norms, creating a fresh and memorable visual identity that appeals to a wider demographic. It not only signifies the firm’s progression but also emphasizes its readiness to adapt to the evolving legal landscape.
Web Design & Development
Our team of expert developers and designers took charge of the website redesign process. We chose WordPress as the CMS for its adaptability and ease of use, allowing the Milner Wynne team to make updates as needed. We focused on creating a clean, user-friendly design that reflected the firm’s updated branding, while ensuring the website was fully responsive for a seamless user experience on any device.
Cheetah Agency secured www.dallascriminal.law as the firm’s new domain. This straightforward URL immediately provides visitors with an understanding of the firm’s expertise, and also adds credibility to the brand.