We understood that quality control and consistency were crucial to Just Soap's success. Thus, we leveraged our expansive network to connect them with trusted contract manufacturers. We oversaw the manufacturing process to ensure that it was efficient, environmentally responsible, and met Just Soap's stringent quality standards.
We began with the name "Just Soap," encapsulating their uncomplicated, honest approach to skincare. With the name in place, we turned our focus to creating a broad spectrum of individualistic products. We imagined each product as a emotion - 'Just Chill,' 'Just Energize,' 'Just Love,' and so forth. Each 'emotion' was designed to evoke a distinct experience, fostering a deeper emotional connection between the brand and its customers.
Fostering a compelling visual identity and product range for Just Soap Co., our team at Cheetah Agency crafted a clean, natural, and soothing aesthetic. This not only harmonized with the brand's ethos but also ensured each product category - from soap bars and shampoo bars to lotions and detergents - reflected this mission. Our unique packaging designs unified the product range, making each item an embodiment of Just Soap Co.'s dedication to organic care for sensitive skin. In the images below, you'll see how our design approach has truly brought the 'character' of each product to life.
The packaging for Just Soap was designed with a focus on brand ethos and sustainability. We utilized milk carton-like bottles for lotions, offering a unique, eco-friendly solution. For shampoo bars, we introduced waterproof drawstring bags for practical use in wet conditions. These innovative designs provided a memorable unboxing experience, underscoring the brand's commitment to convenience and eco-friendliness, while perfectly encapsulating their unique vision and values.